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HOLY TRINITY SCHOOL (HTS)

Holy Trinity School (HTS) wanted to use social media to showcase its student and alumni achievements, experiences, and unique community. Alveare Social was able to help significantly increase HTS's content reach, impressions, views, interactions, growth, and engagement rates on all active social media channels.

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THE STORY

An independent school where education goes beyond academics.

Holy Trinity School (HTS) is a co-educational, JK-Grade 12, independent day school in Richmond Hill. It provides a safe, structured, and supportive environment for students to develop character and values such as respect, integrity, leadership, and confidence. 

+4,093% 

+14.74%

+2,173% 

increase in Instagram reel views
Year Over Year (YOY) from
May 2022-May 2023

above the average Click Through Rate (CTR) for posts on LinkedIn

above the average Reach Rate for posts on Facebook

+1,724% 

+304% 

+15,526% 

increase in Instagram reel reach
Year Over Year (YOY) from
May 2022-May 2023

the average Reach Rate per month for HTS Twitter posts

increase in Reach Rate from
Q3-Q4 2023 for HTS Facebook posts

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THE GOAL

Organically increase reach, engagement and growth across all of HTS's social media accounts.

THE SOLUTION

A social media marketing strategy centred around engaging video content, content consistency, KPI tracking, and community engagement.  

A FEW HIGHLIGHTS

  • social media management and content creation for a number of HTS social accounts, including HTS Online, HTS Alumni, and HTS Campus.

  • on and off campus content creation during student, alumni, and parent events

  • created a more cohesive brand look and feel through content and profile updates

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